Given the time of year I'm unlikely to squeeze a game in before 2007 but I feel this comment from Don McHugh sums up my initial take on the rules:
Even as an experienced wargamer the rules are daunting (40+ pages of operational detail to absorb) and I suspect it is going to take me several readings before I'll be happy to play a game. Without this forum and the opportunity to mull over other people's mistakes/ideas it would be a lot harder.... I worry about anyone picking up the rules for the first time.
This is not more of a criticism of AoW than it is of wargames rules in general - I felt exactly the same when I first read Warhammer 40k (now there's a chaotic set of rules!) but the difference was I could just wander into town and get someone to show me how to play...
The most helpful thing in the book is the combat example, it pulls together a lot of rules and gives a feel of how they work together. Might I suggest you include edited highlights* of a full game in a similar style and put it right at the start of the book to convey the excitement of a game to anyone picking it up for the first time and to give them an understanding of how the parts fit together.
*Edited highlights - such as brief descriptions of terrain placement, army composition, deployment, manoeuvre, shooting, charging/evading, two or three combats, game end.
It should include a lot of photos (some close ups of very well painted troops). Try not to use jargon, describe distances in inches or mm rather than MUs, call POAs Points of Advantage (or merely "an advantage"). Have a margin for notes, references to rules and explanations of jargon where unavoidable.
This will take up a substantial proportion of the book but I feel that by drawing someone into the game in this way you give them the incentive to keep reading when the going gets heavy, as well as a context for all the new ideas. It might even make sense to include it as a magazine style insert so readers aren't constantly flicking backwards and forwards to check rules/examples.
Now where did I put that bottle of port?